Book Details
Format
Hardback
ISBN-10
9811089914
ISBN-13
9789811089916
Edition
2019 ed.
Publisher
Springer Verlag, Singapore
Imprint
Springer Verlag, Singapore
Country of Manufacture
SG
Country of Publication
GB
Publication Date
Aug 23rd, 2018
Print length
230 Pages
Weight
422 grams
Dimensions
15.50 x 21.80 x 2.40 cms
KSh 16,200.00
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This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes.
This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author''s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.
Get Chinese Consumers by Ashok Sethi at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer Verlag, Singapore and it has 230 pages.
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