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CIM Coursebook Marketing for Stakeholders

By: Michelle Gledhill (Author)

Manufacture on Demand

Ksh 8,900.00

Format: Paperback or Softback

ISBN-13: 9780080966267

Publisher: Taylor & Francis Ltd

Publication Date: Jun 18th, 2010

Weight: 490 grams

Dimension: 24.30 x 18.90 x 1.30 cms

Category: Sales & marketing management

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Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports to enable you to practise what has been learned.

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