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Citizen Brands

By: Michael Willmott (Author)

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Ksh 8,650.00

Format: Hardback or Cased Book

ISBN-13: 9780471492122

Publisher: John Wiley & Sons Inc

Publication Date: Apr 23rd, 2001

Weight: 510 grams

Dimension: 23.80 x 16.00 x 2.20 cms

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Every marketing manager is looking for a way to make their brand out perform the rest, to have more market share and a longer shelf life. Research has shown that what Michael Willmott calls "Citizen Brands" will be more commercially successful than those that do not take on board societal trends.

Get Citizen Brands by Michael Willmott at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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