Citizen Coke – The Making of Coca–Cola Capitalism : The Making of Coca-Cola Capitalism
Book Details
Format
Paperback / Softback
ISBN-10
0393353346
ISBN-13
9780393353341
Publisher
WW Norton & Co
Imprint
WW Norton & Co
Country of Manufacture
US
Country of Publication
GB
Publication Date
Dec 6th, 2016
Print length
448 Pages
Weight
408 grams
Dimensions
21.10 x 14.10 x 3.00 cms
Ksh 4,150.00
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"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company
By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
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