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Collaborating with Customers to Innovate

By: Emanula Prandelli (Author) , Mohanbir Sawhney (Author) , Gianmario Verona (Author)

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Ksh 25,650.00

Format: Hardback or Cased Book

ISBN-13: 9781847203731

Publisher: Edward Elgar Publishing Ltd

Publication Date: Aug 29th, 2008

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Collaborating with Customers to Innovate explores the collaborative potential offered by customers in digital environments to enhance the effectiveness of new product development.

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