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Commitment-Led Marketing

By: Jan Hofmeyr (Author) , Butch Rice (Author)

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Ksh 9,950.00

Format: Hardback or Cased Book

ISBN-13: 9780471495741

Publisher: John Wiley & Sons Inc

Publication Date: Nov 29th, 2000

Weight: 592 grams

Dimension: 16.10 x 23.70 x 2.30 cms

Category: Market research

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If marketers knew why customers behave the way they do, they would increase their power in gaining the best share of the marketplace. Jan Hofmeyr and John Rice have developed the conversion model, which is a technique that analyzes the degree of a persona s psychological commitment to anything and everything.

Get Commitment-Led Marketing by Jan Hofmeyr at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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