Commodity Marketing : Strategies, Concepts, and Cases
2022 ed.
Book Details
Format
Hardback or Cased Book
Book Series
Management for Professionals
ISBN-10
3030906566
ISBN-13
9783030906566
Edition
2022 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 23rd, 2022
Print length
425 Pages
Product Classification:
Behavioural economicsInternational businessSales & marketing
Ksh 14,400.00
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Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
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