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Commodity Marketing

By: Margit Enke (Author) , Anja Geigenmuller (Author) , Alexander Leischnig (Author)

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Ksh 11,900.00

Format: Paperback or Softback

ISBN-13: 9783030906597

Publisher: Springer Nature Switzerland AG

Publication Date: Apr 23rd, 2023

Dimension: 23.50 x 15.50 x 66.40 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.

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