Communicate in a Crisis : Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
by
Kate Hartley
Book Details
Format
Paperback / Softback
ISBN-10
0749486503
ISBN-13
9780749486501
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 3rd, 2019
Print length
256 Pages
Weight
406 grams
Dimensions
15.90 x 23.40 x 1.50 cms
Product Classification:
Management & management techniquesBusiness communication & presentationSales & marketing
Ksh 6,400.00
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Future-proof your crisis response plan using this clear-cut framework to mitigate, manage and respond to unpredictable rumours, scandals, crises and fake news.
Get Communicate in a Crisis by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Kogan Page Ltd and it has pages.
