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Communicating When Your Company is Under Siege

By: Marion Pinsdorf (Author)

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Ksh 16,200.00

Format: Hardback or Cased Book

ISBN-13: 9780823217830

Publisher: Fordham University Press

Publication Date: Mar 1st, 1999

Category: Public relations

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A guide for small and large businesses to surviving a public crisis by the utilization of smart public relations. The book addresses changes in American corporations in the 1980s and 1990s and uses many of them as examples of how to and how not to weather a crisis.

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