Competitive Advantage of Customer Centricity
Softcover reprint of the original 1st ed. 2017
Book Details
Format
Paperback / Softback
Book Series
Management for Professionals
ISBN-10
9811351384
ISBN-13
9789811351389
Edition
Softcover reprint of the original 1st ed. 2017
Publisher
Springer Verlag, Singapore
Imprint
Springer Verlag, Singapore
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 12th, 2018
Print length
330 Pages
Product Classification:
Business strategyMarket researchCustomer services
Ksh 12,600.00
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Quality
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This book presents strategies that put the customer at the center of an enterprise. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs.
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