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Concept Marketing for Communities

By: Rhonda Phillips (Author)

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Ksh 14,050.00

Format: Hardback or Cased Book

ISBN-13: 9780275967987

Publisher: Bloomsbury Publishing Plc

Publication Date: May 30th, 2002

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This work examines the use of popular and corporate culture, retail establishments, historical tradition, and surrealism in community concept marketing and profiles examples of communities from a diverse array of contexts and geographical settings.

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