Concept Research in Food Product Design and Development
Book Details
Format
Hardback or Cased Book
ISBN-10
0813824249
ISBN-13
9780813824246
Publisher
John Wiley and Sons Ltd
Imprint
Wiley-Blackwell
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 11th, 2005
Print length
610 Pages
Weight
1,316 grams
Dimensions
18.80 x 26.40 x 4.10 cms
Product Classification:
Food & beverage technology
Ksh 44,650.00
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Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and advertising in the right direction.
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