Consumer Behavior : New Essays on the Study of Consumption
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Interpretive Marketing Research
ISBN-10
1032908866
ISBN-13
9781032908861
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 2nd, 2024
Print length
280 Pages
Weight
710 grams
Ksh 30,950.00
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Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.
Consumer Behavior presents an autobiographical view of Morris B. Holbrook''s contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.
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