Consumer Behavior : New Essays on the Study of Consumption

Name: Consumer Behavior
Brand: Taylor & Francis Ltd
SKU: 9781032908861
Price: 30950 KES
Availability: OutOfStock
ISBN: 9781032908861

by Morris B. Holbrook

Book Details

Format Hardback

Book Series Routledge Interpretive Marketing Research

ISBN-10 1032908866

ISBN-13 9781032908861

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Dec 2nd, 2024

Print length 280 Pages

Weight 710 grams

Product Classification: Research methods / methodology Research methods: general Occupational & industrial psychology Occupational and industrial psychology Economics, finance, business & management Economics, Finance, Business and Management Sales & marketing Sales and marketing Market research

KSh 30,950.00

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Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.

Consumer Behavior presents an autobiographical view of Morris B. Holbrook''s contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.

Get Consumer Behavior by Morris B. Holbrook at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 280 pages.