Consumer Behavior
Book Details
Format
Paperback / Softback
ISBN-10
1774697130
ISBN-13
9781774697139
Publisher
Arcler Press
Imprint
Toronto Academic Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 31st, 2024
Print length
260 Pages
Weight
272 grams
Product Classification:
Sales & marketingMarket research
Ksh 15,850.00
Publisher Out of Stock
Delivery Location
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Secure
Quality
Fast
Consumer behavior refers to the actions and decisions made when purchasing goods and services. This book explores how consumers make decisions when purchasing goods or services, delving into the psychological, social, and cultural factors that influence consumer behavior, such as perception, learning, motivation, and attitudes.
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