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Consumer Behavior: An Applied Approach

By: Nessim Hanna (Author) , Richard Wozniak (Author) , Margaret Hanna (Author)

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Ksh 50,500.00

Format: Paperback or Softback

ISBN-13: 9781524905576

Publisher: Kendall/Hunt Publishing Co ,U.S.

Publication Date: Jan 24th, 2017

Category: Consumerism

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The recent trend toward increasing global cooperation among blocks of countries was designed to obtain high standards of living for all participants. The authors of Consumer Behavior: An Applied Approach apply this successful principle of interdependency to the field of marketing.

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