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Consumer Behavior Change and Data Analytics in the Socio-Digital Era

By: Pantea Keikhosrokiani (Author)

Manufacture on Demand

Ksh 84,250.00

Format: Hardback or Cased Book

ISBN-13: 9781668441688

Publisher: IGI Global

Publication Date: Jun 30th, 2022

Dimension: 27.90 x 21.60 x 63.30 cms

Category: Consumerism

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Focuses on the concepts, theories, and analytical techniques to track consumer behaviour change. The book presents multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behaviour shifts and improve decision making among businesses.

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