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Consumer Behavior in Asia

By: USA) Kaynak Erdener (The Pennsylvania State University at Harrisburg (Author) , Tsang-Sing Chan (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780789006912

Publisher: Taylor & Francis Inc

Publication Date: Jul 22nd, 1999

Dimension: 21.00 x 14.80 x 40.00 cms

Category: Market research

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Six contributions written by professors of marketing and business focus on the Chinese consumer market, with one chapter addressing techniques for marketing to "Generation X" in Singapore, Malaysia, and Hong Kong. Other contributions compare North American and Chinese product-country images and bran

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