Consumer Behaviour
by
Karen Webb
Book Details
Format
Paperback / softback
ISBN-10
0070278377
ISBN-13
9780070278370
Publisher
McGraw-Hill Education
Imprint
McGraw-Hill Education / Australia
Country of Manufacture
AU
Country of Publication
GB
Publication Date
Oct 21st, 2009
Weight
474 grams
Dimensions
25.10 x 20.10 x 0.90 cms
Product Classification:
Sales & marketing
KSh 7,000.00
Currently unavailable
0 in stock
Delivery Location
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Quality
Fast
A practical text exploring the individual, social and lifestyle influences on consumer motivation and using this information to help assess and devise marketing strategies. It includes new material on social marketing and e-communication as well updated illustrations and exhibits. It also features a new 'Marketing In Focus' component.
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