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Consumer Behaviour

By: Netherlands) Antonides Rotterdam Gerrit (Erasmus University (Author) , Netherlands) van Raaij Rotterdam W. Fred (Erasmus University (Author)

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Ksh 12,950.00

Format: Paperback or Softback

ISBN-13: 9780471975137

Publisher: John Wiley & Sons Inc

Publication Date: Apr 29th, 1998

Weight: 1138 grams

Dimension: 17.00 x 24.60 x 3.80 cms

Category: Consumerism

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Developed from a wholly European perspective and containing European data and examples throughout, this text includes European sociodemographic data, consumer sentiment data, data on consumer unions, and data on values.

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