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Consumer Behaviour

By: Sarmistha Sarma (Author)

Extended Catalogue

Ksh 11,600.00

Format: Paperback or Softback

ISBN-13: 9789384588052

Publisher: I K International Publishing House Pvt. Ltd

Publication Date: Oct 30th, 2014

Category: Market research

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Consumer behaviour as an academic discipline combines a number of subjects - economics, marketing, anthropology, sociology and psychology. The growing significance of consumer behaviour has been accepted in the academic fraternity and the subject is taught in postgraduate MBA programmes. This textbook provides coverage of the range of topics incorporated into consumer behaviour.

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