Consumer Behaviour and Digital Transformation

Name: Consumer Behaviour and Digital Transformation
Brand: Taylor & Francis Ltd
SKU: 9781032149752
Price: 29700 KES
Availability: OutOfStock
ISBN: 9781032149752

by Ayantunji Gbadamosi

Book Details

Format Hardback

Book Series Business and Digital Transformation

ISBN-10 1032149752

ISBN-13 9781032149752

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Mar 11th, 2024

Print length 364 Pages

Weight 800 grams

Dimensions 18.10 x 25.30 x 2.70 cms

Product Classification: Economics, finance, business & management Economics, Finance, Business and Management Business strategy E-commerce: business aspects Sales & marketing management Sales and marketing management Sales & marketing Sales and marketing Market research Distributive industries Retail and wholesale industries Retail sector

KSh 29,700.00

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This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.

Get Consumer Behaviour and Digital Transformation by Ayantunji Gbadamosi at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 364 pages.