Consumer Behaviour and Digital Transformation
Book Details
Format
Paperback / Softback
Book Series
Business and Digital Transformation
ISBN-10
1032149760
ISBN-13
9781032149769
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 11th, 2024
Print length
364 Pages
Weight
672 grams
Dimensions
24.50 x 17.50 x 2.60 cms
Product Classification:
Economics, finance, business & managementEconomics, Finance, Business and ManagementBusiness strategyE-commerce: business aspectsSales & marketing managementSales and marketing managementSales & marketingSales and marketingMarket researchDistributive industriesRetail and wholesale industriesRetail sector
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This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.
This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.
Get Consumer Behaviour and Digital Transformation by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
