Consumer Behaviour and the Arts : A Marketing Perspective
Book Details
Format
Paperback / Softback
Book Series
Discovering the Creative Industries
ISBN-10
0367207303
ISBN-13
9780367207304
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 30th, 2021
Print length
140 Pages
Weight
256 grams
Dimensions
23.40 x 17.90 x 1.40 cms
Ksh 9,900.00
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Quality
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As the arts world grapples with changing markets, environments and cultures the need to better understand consumers of culture increases in importance. This textbook briefly lays out the key themes in and around consumer behaviour when applied to the cultural sector.
As the arts world grapples with changing markets, environments and cultures the need to better understand consumers of culture increases in importance. This textbook briefly lays out the key themes in and around consumer behaviour when applied to the cultural sector.
Get Consumer Behaviour and the Arts by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
