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Consumer Financial Behavior

By: W. Fred Van Raaij (Author)

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Ksh 0.00

Format: Paperback or Softback

ISBN-13: 9781601988645

Publisher: now publishers Inc

Publication Date: Apr 30th, 2022

Weight: 218 grams

Dimension: 23.60 x 15.50 x 1.10 cms

Category: Market research

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Explores questions of how consumers should manage their financial affairs and how the market can educate and aid consumers in making better financial decisions. The objective of of this book is to bring together the scientific knowledge of this topic in a systematic way to improve our understanding and provide insights into this behaviour.

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