Consumer Kids : How big business is grooming our children for profit
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This book will shock you.
Consumer Kids shows how, more than ever before, and perhaps more than anywhere else in the world, our children are being tracked and targeted by big business, which sells them back their dreams, packages their childhood and exploits their vulnerabilities.
It looks at why children torture their Barbies, how boys feel about David Beckham, why mums are cooler than dads, why children in the toughest families make the most ardent consumers and why, above all, too much marketing makes you unhappy.
This hard-hitting exposé is essential reading for anyone who is interested in the deeper implications of the runaway commercial world we live in.
Get Consumer Kids by Ed Mayo and Agnes Nairn at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Little, Brown Book Group and it has 400 pages.
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