Japanese Consumer Behaviour : From Worker Bees to Wary Shoppers
Book Details
Format
Hardback or Cased Book
Book Series
ConsumAsian Series
ISBN-10
0700712097
ISBN-13
9780700712090
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 6th, 2000
Print length
278 Pages
Weight
453 grams
Product Classification:
Popular cultureConsumerismPopular cultureConsumerismAnthropology
Ksh 30,950.00
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This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.
What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.
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