Japanese Consumer Behaviour : From Worker Bees to Wary Shoppers

Name: Japanese Consumer Behaviour
Brand: Taylor & Francis Ltd
SKU: 9780700712090
Price: 30950 KES
Availability: OutOfStock
ISBN: 9780700712090

by John McCreery

Book Details

Format Hardback

Book Series ConsumAsian Series

ISBN-10 0700712097

ISBN-13 9780700712090

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Apr 6th, 2000

Print length 278 Pages

Weight 453 grams

Product Classification: Popular culture Consumerism Popular culture Consumerism Anthropology

KSh 30,950.00

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This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

Get Japanese Consumer Behaviour by John McCreery at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 278 pages.