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Consumer Psychology of Tourism, Hospitality and Leisure

By: Margaret Ann MacLean (Author)

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Ksh 42,950.00

Format: Hardback or Cased Book

ISBN-13: 9781773614304

Publisher: Arcler Education Inc

Publication Date: Dec 1st, 2018

Weight: 636 grams

Dimension: 15.90 x 23.80 x 2.30 cms

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Examines various aspects of consumer psychology in tourism, hospitality and leisure, including an extensive overview of consumer attitude towards hospitality and leisure. The book provides readers with insights into the behaviour of consumers, their mind, motivations, and backgrounds.

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