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Consumer Research for Museum Marketers

By: Margot A. Wallace (Author)

Extended Catalogue

Ksh 20,500.00

Format: Hardback or Cased Book

ISBN-13: 9780759118089

Publisher: AltaMira Press,U.S.

Publication Date: Jan 16th, 2010

Weight: 418 grams

Dimension: 24.10 x 15.70 x 1.60 cms

Category: MUSEOLOGY & HERITAGE STUDIES

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Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.

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