Consumer Research for Museum Marketers : Audience Insights Money Can't Buy
Book Details
Format
Paperback / Softback
ISBN-10
0759118094
ISBN-13
9780759118096
Publisher
AltaMira Press
Imprint
AltaMira Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 16th, 2010
Print length
160 Pages
Weight
304 grams
Dimensions
22.70 x 15.40 x 1.20 cms
Product Classification:
Museology and heritage studiesMuseology & heritage studiesMarket research
Ksh 5,750.00
Manufactured on Demand
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.
Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author''s approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.
Get Consumer Research for Museum Marketers by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by AltaMira Press and it has pages.
