Consumer Research for Museum Marketers : Audience Insights Money Can't Buy

Name: Consumer Research for Museum Marketers
Brand: AltaMira Press
SKU: 9780759118096
Price: 5750 KES
Availability: OutOfStock
ISBN: 9780759118096

by Margot A. Wallace

Book Details

Format Paperback / softback

ISBN-10 0759118094

ISBN-13 9780759118096

Publisher AltaMira Press

Imprint AltaMira Press

Country of Manufacture GB

Country of Publication GB

Publication Date Jan 16th, 2010

Print length 160 Pages

Weight 304 grams

Dimensions 22.70 x 15.40 x 1.20 cms

Product Classification: Museology and heritage studies Museology & heritage studies Market research

KSh 5,750.00

Currently unavailable 0 in stock

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Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.

Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author''s approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.

Get Consumer Research for Museum Marketers by Margot A. Wallace at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by AltaMira Press and it has 160 pages.