Consumer Research for Museum Marketers : Audience Insights Money Can't Buy
Book Details
Format
Paperback / Softback
ISBN-10
0759118094
ISBN-13
9780759118096
Publisher
AltaMira Press
Imprint
AltaMira Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 16th, 2010
Print length
160 Pages
Weight
304 grams
Dimensions
22.70 x 15.40 x 1.20 cms
Product Classification:
Museology & heritage studiesMarket research
Ksh 5,750.00
Manufactured on Demand
Delivery in 29 days
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Quality
Fast
Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.
What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers, guards, and volunteers. This book creatively instructs museums on how to study visitors to make their exhibits, programs, and shops more appealing for all segments of the public. Each chapter identifies an observed visitor behavior or attitude and details how it can significantly affect attendance, satisfaction, and loyalty. The author''s approach explains how all museum personnel can participate in valuable observational research without breaking the bank on expensive studies.
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