Consumer Responses to Corporate Responsibility and Branding : The Roles of Multinational Corporations’ Media Investments, National Institutions and Internet Penetration
by
Lukas Zimmer
Book Details
Format
Paperback / Softback
ISBN-10
3658479159
ISBN-13
9783658479152
Publisher
Springer Fachmedien Wiesbaden
Imprint
Springer Gabler
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 13th, 2025
Print length
197 Pages
Ksh 18,000.00
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mso-bidi-language: AR-SA;">Lukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, providing new and important insights for research and practice.
Lukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, providing new and important insights for research and practice. He analyzes how multinational corporations can benefit from consumer-perceived corporate social responsibility in various institutional contexts. Regarding corporate branding, he demonstrates that communication budget adjustments according to national internet penetration are favorable in terms of consumer behavior across nations. Moreover, he reveals beneficial and powerful dimensions of corporate social responsibility for consumer behavior in different regulative environments.
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