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Contemporary Issues in Marketing Management

By: Norazah Mohd Suki (Author) , Norbayah Mohd Suki (Author)

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Ksh 11,150.00

Format: Paperback or Softback

ISBN-13: 9781617289798

Publisher: Nova Science Publishers Inc

Publication Date: Jun 20th, 2011

Weight: 196 grams

Dimension: 23.10 x 17.30 x 0.80 cms

Category: Sales & marketing management

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Indulges in the marketing process in a variety of forms and places. This book includes five contemporary issues on marketing management: halal images in food stores; the effect of gender on employees' perception of job satisfaction and organisational commitment; and, determinants of user acceptance of the e-Government services.

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