Contemporary Issues in Tourism and Hospitality : Theory, Trends and Practical Approaches

Understand the key issues and trends impacting the travel industry, including overtourism, globalization, dark heritage tourism, wellness tourism and hospitality, and the future of metaverse travel, in this practitioner-informed textbook.

<p><b>A comprehensive exploration of the critical issues transforming global tourism and hospitality.</b><br><br><b><i>Contemporary Issues in Tourism and Hospitality </i></b>by <b>Michael Palkowski</b> and <b>Henrik Linden</b> is written for undergraduate and postgraduate students studying tourism and hospitality management who need to understand the key forces reshaping the global travel industry. Grounded in contemporary theory, it supports students in linking critical debates with the realities of a rapidly evolving sector and prepares them to engage with the challenges and innovations defining its future.<br><br>This textbook includes:<br>- Analysis of tourist motivation, behavior, and consumer storytelling in global travel marketing<br>- Exploration of the ethics and politics of tourism, including sustainability, overtourism and dark heritage<br>- Examination of new and emerging trends such as wellness tourism, 'set jetting' and virtual travel experiences<br>- Real-world examples illustrating themes and trends, including fandom travel inspired by Taylor Swift's Eras Tour, visits to <i>Game of Thrones</i> filming sites and the performative culture of Thailand's floating markets<br>- Learning outcomes, reflective questions and practitioner interviews <br><br>With its clear structure, applied focus, and emphasis on critical engagement,<b> <i>Contemporary Issues in Tourism and Hospitality</i></b> equips students with the analytical skills and confidence to evaluate and influence developments in tourism and hospitality management, and work in this global industry.</p>