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Continuing to Broaden the Marketing Concept

By: USA) Iacobucci Dawn (Vanderbilt University (Author)

2 in stock

Ksh 21,600.00

Format: Hardback or Cased Book

ISBN-13: 9781787548251

Publisher: Emerald Publishing Limited

Publication Date: Sep 17th, 2020

Weight: 594 grams

Dimension: 16.20 x 23.80 x 2.60 cms

Category: Sales & marketing management

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Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.

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