Coping with Retail Giants : Gaining an Edge Over Discounters
Book Details
Format
Hardback or Cased Book
ISBN-10
1137476338
ISBN-13
9781137476333
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 23rd, 2015
Print length
209 Pages
Weight
392 grams
Dimensions
22.50 x 14.70 x 2.50 cms
Product Classification:
Business strategyBusiness competitionRetail and wholesale industriesRetail sector
Ksh 16,200.00
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Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.
In the retail jungle dominated by giants like Walmart and Costco, survival for small and medium sized retailers will require a major shift from the traditional strategy of merchandise management to focus on generating customer value. Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector. This powerful stimulus will accelerate the retail revolution and be primarily carried out by entrepreneurial retailers-managers in small and medium sized retailing. Samli blends retail theory and practice to present a new model for retailing that delivers customer value, and ultimately, retail success.
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