Coping with Retail Giants : Gaining an Edge Over Discounters

Name: Coping with Retail Giants
Brand: Palgrave Macmillan
SKU: 9781137476333
Price: 16200 KES
Availability: OutOfStock
ISBN: 9781137476333

by A. Coskun Samli

Book Details

Format Hardback

ISBN-10 1137476338

ISBN-13 9781137476333

Publisher Palgrave Macmillan

Imprint Palgrave Macmillan

Country of Manufacture GB

Country of Publication GB

Publication Date Apr 23rd, 2015

Print length 209 Pages

Weight 392 grams

Dimensions 22.50 x 14.70 x 2.50 cms

Product Classification: Business strategy Business competition Retail and wholesale industries Retail sector

KSh 16,200.00

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Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.

In the retail jungle dominated by giants like Walmart and Costco, survival for small and medium sized retailers will require a major shift from the traditional strategy of merchandise management to focus on generating customer value. Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector. This powerful stimulus will accelerate the retail revolution and be primarily carried out by entrepreneurial retailers-managers in small and medium sized retailing. Samli blends retail theory and practice to present a new model for retailing that delivers customer value, and ultimately, retail success.

Get Coping with Retail Giants by A. Coskun Samli at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has 209 pages.