Book Details
Format
Paperback / Softback
ISBN-10
1349501972
ISBN-13
9781349501977
Edition
1st ed. 2015
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 8th, 2015
Print length
209 Pages
Ksh 16,200.00
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Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.
Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.
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