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Coping with Retail Giants
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Coping with Retail Giants : Gaining an Edge Over Discounters

1st ed. 2015

Book Details

Format Paperback / Softback
ISBN-10 1349501972
ISBN-13 9781349501977
Edition 1st ed. 2015
Publisher Palgrave Macmillan
Imprint Palgrave Macmillan
Country of Manufacture US
Country of Publication GB
Publication Date Nov 8th, 2015
Print length 209 Pages
Ksh 16,200.00
Werezi Extended Catalogue 0 in stock

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Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.
Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.

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