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Copywriting for the Electronic Media

By: University of Central Florida) Meeske Milan (Professor Emeritus (Author)

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Ksh 10,200.00

Format: Paperback or Softback

ISBN-13: 9780495411178

Publisher: Cengage Learning, Inc

Publication Date: Jan 3rd, 2008

Weight: 700 grams

Dimension: 27.60 x 21.70 x 1.70 cms

Category: Information technology industries

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Prepares you to write effective copy for various types of electronic media, with an emphasis on commercial writing. This work features a brief grammar review that illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. It also includes a chapter on 'Getting the First Job'.

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