Book Details
Format
Paperback / Softback
ISBN-10
1036215539
ISBN-13
9781036215538
Edition
8 Revised edition
Publisher
SAGE Publications Ltd
Imprint
SAGE Publications Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 17th, 2026
Print length
360 Pages
Ksh 10,250.00
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A comprehensive Corporate Communication textbook which balances theory and practice through well-known case studies and a grounding in academic research.
This popular textbook continues to be the authoritative and definitive resource for students and educators. Its balance of theory and practice is ideal for student learning, with a grounding in academic literature and research brought to life through case studies of well-known organizations.
The new edition has been updated with new content on developments in digital communications and new media, sustainability, and new case studies Starbucks, Amazon, Microsoft and British Airways.This textbook is essential reading for courses including corporate communication, organizational communication, management communication, strategic communication and public relations.
Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.
Get Corporate Communication by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by SAGE Publications Ltd and it has pages.
