Book Details
Format
Hardback or Cased Book
ISBN-10
1529600030
ISBN-13
9781529600032
Edition
7 Revised edition
Publisher
Sage Publications Ltd
Imprint
Sage Publications Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 27th, 2023
Print length
360 Pages
Weight
760 grams
Product Classification:
Communication studiesPublic relationsOrganizational theory & behaviour
Ksh 27,550.00
Manufactured on Demand
0 in stock
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Quality
Fast
Fully updated in light of the Covid-19 pandemic and recent social and technological advances, this popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.
This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.
The text has been updated to include:
• changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication
• the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media
• the increasing focus on sustainability; societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication
Updated case studies include Starbucks, Amazon, Microsoft and British Airways.
This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.
Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.
The text has been updated to include:
• changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication
• the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media
• the increasing focus on sustainability; societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication
Updated case studies include Starbucks, Amazon, Microsoft and British Airways.
This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.
Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.
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