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Corporate Communication and Media Relations

By: Michael B. Goodman (Author) , Peter B. Hirsch (Author)

Manufacture on Demand

Ksh 4,250.00

Format: Paperback or Softback

ISBN-13: 9781606493083

Publisher: Business Expert Press

Publication Date: Feb 16th, 2012

Weight: 233 grams

Dimension: 23.00 x 15.40 x 1.10 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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Suitable for the professional whose position requires the creation and management of an organization's communications, this book applies strategic approaches to tactical written and oral communication, and includes a particular emphasis on problem solving and analytical techniques appropriate to global corporate environments.

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