Corporate Public Relations : A New Historical Perspective
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Communication Series
ISBN-10
0805800522
ISBN-13
9780805800524
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jul 1st, 1987
Print length
190 Pages
Weight
476 grams
Product Classification:
Public relations
Ksh 27,900.00
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This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.
This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.
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