Corporate Reputation : The Scientific Evidence Behind Corporate Reputation Management
Book Details
Format
Paperback / softback
ISBN-10
8483567970
ISBN-13
9788483567975
Publisher
LID Editorial Empresarial
Imprint
LID Editorial Empresarial
Country of Manufacture
ES
Country of Publication
GB
Publication Date
Feb 28th, 2014
Print length
354 Pages
Weight
754 grams
Dimensions
23.60 x 15.70 x 2.90 cms
Product Classification:
Public relations
KSh 3,600.00
Currently unavailable
0 in stock
Delivery Location
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Quality
Fast
The definitive handbook for managing a company's brand and reputation.
Reputation is a strategic asset for all companies. Businesses with a good reputation are able to stand out, attracting the attention of investors and retaining the loyalty of customers and employees. "Reputation" can be somewhat of a vague form, but this book provides measurement tools and models for rigorous management of a company's reputation. Written by three leading practitioners and thinkers, this is a definitive and modern handbook to help companies and executives manage their corporate reputation and brand in today's highly competitive marketplace.
Get Corporate Reputation by Ana Carreras, Angel Alloza at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by LID Editorial Empresarial and it has 354 pages.
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