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Covert Cows and Chick-fil-A

By: Steve Robinson (Author)

Publisher Out of Stock

Ksh 3,400.00

Format: Hardback or Cased Book

ISBN-13: 9781400213160

Publisher: Thomas Nelson Publishers

Publication Date: Jul 11th, 2019

Weight: 406 grams

Dimension: 22.70 x 17.50 x 2.20 cms

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The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

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