Craft Beverages and Tourism, Volume 2 : Environmental, Societal, and Marketing Implications
1st ed. 2018
Book Details
Format
Hardback or Cased Book
ISBN-10
3319571885
ISBN-13
9783319571881
Edition
1st ed. 2018
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 10th, 2017
Print length
228 Pages
Ksh 19,800.00
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This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.
This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.
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