Craft Beverages and Tourism, Volume 2 : Environmental, Societal, and Marketing Implications
Softcover reprint of the original 1st ed. 2018
Book Details
Format
Paperback / Softback
ISBN-10
3319860984
ISBN-13
9783319860985
Edition
Softcover reprint of the original 1st ed. 2018
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 22nd, 2018
Print length
228 Pages
Ksh 19,800.00
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This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.
This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.
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