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Craft Obsession

By: Jeff Rice (Author)

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Ksh 13,200.00

Format: Paperback or Softback

ISBN-13: 9780809335282

Publisher: Southern Illinois University Press

Publication Date: Nov 30th, 2016

Dimension: 22.90 x 15.20 x 50.50 cms

Category: Semantics, discourse analysis, etc

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Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft.

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