Crafting Strategy : Embodied Metaphors in Practice
Book Details
Format
Paperback / Softback
ISBN-10
1107411696
ISBN-13
9781107411692
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 29th, 2012
Print length
260 Pages
Weight
370 grams
Dimensions
22.90 x 15.40 x 1.40 cms
Product Classification:
Business strategyManagement decision makingOrganizational theory & behaviour
Ksh 7,750.00
Manufactured on Demand
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The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking.
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