Creating and Managing Superior Customer Value
Book Details
Format
Hardback or Cased Book
Book Series
Advances in Business Marketing and Purchasing
ISBN-10
184855172X
ISBN-13
9781848551725
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 1st, 2008
Print length
352 Pages
Weight
846 grams
Dimensions
23.50 x 16.20 x 4.10 cms
Product Classification:
Sales & marketing
Ksh 15,500.00
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Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.
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