Creating and Managing Superior Customer Value

Name: Creating and Managing Superior Customer Value
Brand: Emerald Publishing Limited
SKU: 9781848551725
Price: 15500 KES
Availability: OutOfStock
ISBN: 9781848551725

Book Details

Format Hardback

Book Series Advances in Business Marketing and Purchasing

ISBN-10 184855172X

ISBN-13 9781848551725

Publisher Emerald Publishing Limited

Imprint Emerald Group Publishing Limited

Country of Manufacture GB

Country of Publication GB

Publication Date Nov 1st, 2008

Print length 352 Pages

Weight 846 grams

Dimensions 23.50 x 16.20 x 4.10 cms

Product Classification: Sales & marketing

KSh 15,500.00

Currently unavailable 0 in stock

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Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.

Get Creating and Managing Superior Customer Value by Arch G. Woodside at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Emerald Publishing Limited and it has 352 pages.