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Creating Value with Data Analytics in Marketing

By: Peter C. Verhoef (Author) , Edwin Kooge (Author) , The Netherlands) Walk Natasha (Metriclab Big Data Analytics (Author)

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Ksh 36,000.00

Format: Hardback or Cased Book

ISBN-13: 9780367819781

Publisher: Taylor & Francis Ltd

Publication Date: Nov 8th, 2021

Weight: 788 grams

Dimension: 17.90 x 25.30 x 2.40 cms

Category: Knowledge management

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This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.

Get Creating Value with Data Analytics in Marketing by Peter C. Verhoef at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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