Creating Value with Data Analytics in Marketing : Mastering Data Science
Book Details
Delivery Location
Delivery fee: Select location
This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.
Get Creating Value with Data Analytics in Marketing by Edwin Kooge, Jaap E. Wieringa at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 314 pages.
Customers Who Bought This Also Bought
The Thinking Machine
KSh 2,350.00
Economics: The Economist Guide
KSh 2,150.00
The Thinking Machine
KSh 4,500.00
Technology-Enhanced Entrepreneurship Education and Strategic Collaborations
KSh 30,950.00
Critical Realism and Morphogenetic Leadership
KSh 30,950.00
Reverse Thinking
KSh 2,800.00
The Political Economy of Surveillance Capitalism
KSh 12,250.00
Artificial Intelligence for Knowledge Management
KSh 16,200.00
Secrets of Analytical Leaders
KSh 9,200.00
Knowledge and Systems Science
KSh 9,900.00
Information Governance for Healthcare Professionals
KSh 15,100.00
Behavioral Competencies for Innovation
KSh 9,000.00
